Jeff Kight Departs Sovereign Media to Launch New Advertising Rep Firm

White Dog Media, a new advertising representation firm headed by Jeff Kight, is now accepting new clients.

WILLIAMSPORT, PA, APRIL 15, 2009: Jeff Kight, Advertising Director of Sovereign Media, is launching a new advertising rep firm: White Dog Media Group. The new company, based in Williamsport, PA, will offer advertising sales services and will specialize in magazine and interactive media. Kight officially leaves his Sovereign office and opens White Dog’s doors on April 16th.

Jeff says his decision to launch the new representation firm is partially a response to changes in Sovereign’s publication plans, including the recently announced sale of Realms of Fantasy Magazine to Warren Lapine. Kight begins the new venture with Lapine as his first client, and with Sovereign owner and CEO Mark Hintz’s endorsement and support. Hintz projects that Sovereign and White Dog “will be working together in the future on new media projects.”

In the meanwhile Kight is selectively seeking a few additional clients, setting his sights in particular on the Fantasy / Science Fiction, Sustainable Living, Renewable Energy, Christian Interest, DIY and Gardening markets. As a 25+ year advertising sales and sales management veteran, Kight has industry knowledge in a number of other markets as well. Additionally, Jeff’s wife and business partner will offer her support to the new company, expanding White Dog’s capabilities. Christine Kight, part-time marketing and advertising consultant, and CEO of Marketing Savvy, lends decades of agency-level experience in traditional and social marketing, advertising and public-relations to White Dog’s operations.

More information about White Dog Media Group is available on the new company’s temporary website: whitedogmedia.blogspot.com, or by contacting Jeff Kight by phone (570.337.5873) or e-mail (jeff@whitedogmediagroup.com).

What White Dog Can Do For You

As a small and independant Advertising Rep firm we can offer you the attention and the results of a full-time Ad Director, while saving you a bundle on overhead.

Our goal is to add 3 more publishers to our client list.  We are particularly interested in Fantasy / Science Fiction, Sustainable Living, Christian Interest, DIY and Gardening titles, but have industry knowledge in a number of other categories that we feel we could represent well.

Email Jeff to discuss how we can serve you.

That Dog Can Hunt!

White Dog Media is born.  Logo - second draft!

SFScope Lets the Dog out of the Bag

No sooner said than done ~ SFScope, the online trade journal of the speculative fiction fields, released yesterday this article detailing our new endeavor:

Advertising Director Jeff Kight staying with Realms of Fantasy

[See this article for previous news on the change in ownership of Realms of Fantasy.]

The Dog Story

"An Eskimo fisherman came to town every Saturday afternoon. He 

always brought his two dogs with him.  One was white and the other was black.  He had taught them to fight on command.  Every Saturday afternoon in the town square the people would gather and these two dogs would fight and the fisherman would take bets.  On one Saturday, the black dog would win; another Saturday the white dog would win - but the fisherman always won!  His friends began to ask him how he did it.  He said, "I starve one and feed the other.  The one I feed always wins because he is stronger."

An analogy is then made between the good white dog, our new nature in Christ, and the bad black dog, our old fallen nature. While we cannot eliminate the old nature, we can choose to feed the white dog.

From "The Holy Spirit: Activating God's Power in our Life," by Billy Graham 1978, although Christine first heard it from Marie Davis in 2001.